The Destination

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"Begin with the end in mind", wrote Stephen Covey some 25 years ago. 

A clear vision and an eye on the horizon keeps you on course. It motivates you to reach your goal and keep moving beyond. As a leader, you want a clear goal for yourself so you can convey this to all your crew members. At the same time, it is necessary to keep an eye on the compass so you stay the course. That then becomes the mission.
 

How does this work for my team?

We distinguish between an internal vision and mission, as the internal incentive within the organization, and an external vision and mission, mainly aimed at the customer and the external stakeholders. This exercise creates clarity in internal as well as in external communication. It motivates, puts everyone on the same page and lets people take responsibility for their own contributions.